Instagram Visual Marketing Pt.1: Why and Where to Start

“Why would I want to use Instagram?,” you might ask yourself, if you weren’t familiar with the great potential of this social media network.

If you doubt that this picture-based platform could bring valuable benefits to your business, think again.

“Where did they get such overconfidence?,” you might ask next. Let us explain.

Instagram has turned into the most powerful marketing tool for business. And these are not empty words.

Instagram has more than 400 million users and remains one of the fastest growing social networks. Can you imagine how many of your potential customers are there? Just think how much money you are losing every day without tapping into this social network! Millions of people can see your posts, get interested in your product, click on a link, and become your client.

Cool, right?

Those business owners who have bothered to dig deeper to learn more about the network are now successfully driving quality traffic to their websites and watching their businesses steadily grow.

Would you like to join thousands of successful business owners who managed to squeeze the most of Instagram? If you are interested but don’t know where to start, don’t panic. We are here to help.

As the saying goes, “great things are done by a series of small things brought together.” So what are those small steps you are expected to make to hit the big goal? Three dead-simple steps – and you are there!

  1. Create the perfect profile.
  2. Gain a quality audience.
  3. Start generating traffic.

We are excited to share the best strategies for how to complete each step successfully. Here is your ultimate guide to visual marketing in three short and clearly structured parts. Check out and start utilizing these effective methods for impressive Instagram marketing.

How to Create the Perfect Profile

You never get a second chance to make a first impression.

If the details of your posts don’t show what your brand actually is, all of your Instagramming will lead nowhere, and you may turn away potential new followers. The key to making passersby stop and click “follow” is to stay recognizable and catchy.

How to achieve this?

Consider your name and username

These are the key elements of your bio that Instagram looks at in search queries, so choose a name that represents your business well. Moreover, it’s preferable to choose a name that is the same as, or related to, the name of your business across other social media sites. Additionally, try to make your Instagram name easy to remember, pronounce, and spell.

Make a bio description that hooks followers

When someone looks at your profile for the first time and is not familiar with your brand, they will need a few seconds to digest the information and decide whether or not to hit “follow.” What helps them make the decision? Your bio! Convince your potential follower of the value you’ll add to their feeds by giving them three crucial pieces of information: who you are, what you do and how they can reach you (provide a link to your website or your physical address if there is any).

Keep your profile image consistent as well

Don’t overlook the fact that all your interactions on Instagram will be accompanied by a tiny icon of your profile picture. Make sure it’s of top quality, professionally designed, and recognizable.